UGC PORTFOLIO
ELEVATED UGC THAT FEELS NATIVE TO THE FEED — NOT LIKE AN ADVERTISEMENT. ENGINEERING SHORT-FORM ASSETS, CREATIVE HOOKS, AND CONTENT STRATEGIES FOR BEAUTY, SKINCARE, AND LIFESTYLE BRANDS.
WHO AM I
I'm Mary, a passionate UGC creator who helps brands tell their stories through authentic content. With a background in strategic digital media and visual storytelling, I specialize in creating relatable, high-quality content that feels natural and drives results.
WHAT I DO
I produce engaging short-form videos, lifestyle product photography, and storytelling content designed to increase brand trust and conversions. My style blends creativity with strategy, ensuring every piece of content aligns with your brand voice and goals.
WHAT TO EXPECT
When working with me, expect tailored strategies, quick turnaround, and content that resonates with your target audience. My focus is on building genuine connections between your brand and your customers.
CREATIVE DIRECTION & STRATEGY
CONTENT CREATED FROM A BRAND-FIRST PERSPECTIVE. COMBINING VISUAL ELEGANCE WITH COMMERCIALLY TESTED AD FRAMEWORKS.
STORYTELLING
Native scenarios and organic flow that prevent ad fatigue and keep viewers engaged past the 3-second mark
RELATABILITY
Realistic textures, lighting, and authentic dialogue that build instant consumer trust and social proof
CONVERSION
Strategic hooks, value proposition deliveries, and clear calls-to-action designed for paid social performance
PORTFOLIO ARCHIVE
FILTER BY INDUSTRY CATEGORY TO EXPLORE HIGH-PERFORMING ASSETS.
Overnight Glow with Biodance Mask
Dior Addict Peachy Glow
A Day in a Life
Peptide Eye Patch
Rice + Ceramide Cleansing Powder
Bye Bye Bad Vibes Facial Cream
SERVICES & OFFERINGS
HIGH-CONVERTING ASSETS TAILORED FOR PAID SOCIAL AD CAMPAIGNS & ORGANIC FEEDS.
SHORT-FORM VIDEO
Engaging TikToks, Reels, and YouTube Shorts designed for organic reach and paid ad campaigns.
- ✦Hook variations
- ✦Voiceover & Subtitles
- ✦Optimized 9:16 format
- ✦Trend integration
PRODUCT PHOTOGRAPHY
High-end, aesthetic lifestyle and studio imagery tailored to your brand's visual identity.
- ✦High-resolution delivery
- ✦Styled prop composition
- ✦Color-matched editing
- ✦Commercial usage rights
TESTIMONIALS & DEMOS
Authentic first-person reviews and problem-solution demonstrations that build trust.
- ✦Genuine problem-solving story
- ✦Before & After format
- ✦Clear call-to-action
- ✦Natural presentation
CREATIVE STRATEGY
Data-informed concepts, hook ideation, scriptwriting, and visual moodboards.
- ✦Competitor research
- ✦Hook & Script generation
- ✦Shot list planning
- ✦Audience positioning
MY PROCESS
DISCOVERY & BRIEF
I analyze your brand guidelines, audience demographics, product selling points, and target campaign goals.
CONCEPT & HOOKS
I script visual concepts, write high-converting hooks, design shot lists, and submit moodboards for approval.
CREATION & EDITING
Filming with professional lighting, crisp audio, aesthetic color grading, on-trend transitions, and engaging captions.
DELIVERY & REVISION
Receive final 9:16 high-resolution assets ready for organic posting or paid media optimization.
THE BRANDS I CREATE BEST WITH
CORE INDUSTRIES
- SKINCARE✦
- LUXURY COSMETICS✦
- CLINICAL BEAUTY✦
- MAKEUP✦
COLLABORATION TYPES
- LONG-TERM RETAINER PARTNERSHIPS✦
- PAID SOCIAL AD CAMPAIGNS✦
- NEW PRODUCT LAUNCH CONTENT✦
- ORGANIC FEED & REELS ASSETS✦
- CONCEPT DEVELOPMENT & B-ROLL✦
COMMERCIAL & PRODUCTION FAQ
LET'S WORK TOGETHER
HAVE A PRODUCT THAT DESERVES TO BE SEEN? SEND YOUR INQUIRY AND CREATIVE BRIEF BELOW.
INSTAGRAM: @mary_zatikian • TIKTOK: @mary_zatikian